Generally, the highest bidder wins the ad position. It is likely you will be bidding against other advertisers who are trying to reach a similar audience. LinkedIn advertising placements are auctioned to the highest bidder. It's not surprising that LinkedIn is the content distribution channel of choice for 94% of marketers, which means there's a great deal of opportunity for LinkedIn marketing to help you reach the audiences you desire. These targeting options support brand awareness, relationship building, and lead generation. LinkedIn advertising provides targeting options to ensure that you reach members of your target audience effectively. You'll make your business more visible to other business professionals by running targeted LinkedIn ads, as many employees and businesses use the platform to learn about other businesses and business-focused services. That’s over double the lead-conversion rate you would see from Twitter and Facebook combined. LinkedIn Advertising OverviewĬompared to Twitter (0.69%) and Facebook (0.77%), HubSpot reports that LinkedIn has the highest lead-conversion rate of any social media channel at 2.74%. In addition, you'll discover why many marketers consider LinkedIn a key platform for generating B2B leads, and how you can leverage it to craft your best B2B advertising campaign yet. This begs the question: What is a good budget for LinkedIn Advertising? Read on to learn about the costs, strategies, and terminology of LinkedIn advertising. As is the case for any PPC platform, LinkedIn advertising requires a budget to run. LinkedIn ads are an invaluable tool for any B2B marketing strategy.
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